Writings

Why we don't publish customer logos

Politics 5 min 2025-08-29

Draft writing — full body publishes via the editorial workflow.

A logo wall is a shortcut: it asks the reader to trust us because someone else did. We’d rather earn authority the slow way — by publishing what we think, being wrong in public when we are, and letting the work speak. This post explains the decision and the trade-offs we accept by making it.

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